2004 Called Game Neverending, the game had failed to gain meaningful traction by 2004. 2002 Stewart Butterfield’s first company, Ludicorp, was created in 2002 to build a game. Instead, he insisted that his first backers be cut in on the new opportunity. A Brief History of Slack SeptemThis original series documents the stories of Canada’s modern tech companies from inception to today. Most would have left their early investors for dead, this person says: it’s the way of things with tech start-ups, where failures are quickly passed over in the race to make the next fortune. He met Butterfield before Flickr was created back when Flickr was also trying to be a gaming. Slack was carved out of a failed gaming company, in one of the start-up world’s more famous “pivots.” One investor recounts how the Canadian entrepreneur refused to ditch his first backers when switching horses to the new product. Founder CTO Cal Henderson: 672 million Slack Cal Henderson is the cofounder and CTO of Slack. In the often dog-eat-dog world of Silicon Valley, Butterfield has gained something of a reputation for being less cut-throat than many. If he feels bitter about selling out too cheaply (Facebook later paid $1 billion for Instagram) he has always done a good job of hiding it, retreating behind slightly doleful eyes and a very deliberate, whisper-like delivery. Butterfield stuck it out for three years before leaving to try his hand at founding a new company. Only a year into its existence, Flickr sold out for less than $25 million to Yahoo.
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